Beyond the Résumé

Unleash the true potential of business analysts in your organization

Are you hiring Business Analysts who check every box on paper but fall short in practice? Struggling to define what makes a BA truly valuable or how to structure your team for long-term impact?

Beyond the Resume is your definitive resource for hiring, empowering, and retaining Business Analysts who drive real business results. This practical guide is built on real-world hiring challenges, behavioral psychology, and industry-backed insights from Gartner, McKinsey, and Harvard Business Review.

Inside, you’ll learn:

• How to identify the traits that separate high-performing BAs from the rest
• Why most hiring processes fail and how to fix them
• How to integrate BAs into product, data, or operations teams for maximum impact
• How to build future-proof BA capabilities in an AI-accelerated world

Whether you’re scaling a digital team, strengthening your product function, or modernizing your hiring strategy, this guide gives you the clarity, frameworks, and language to make confident and high-return hiring decisions.

It’s not just about finding talent. It’s about finding the right fit.